Clinical trials continue to struggle with engaging and retaining enough patients to make their research cost-effective and ultimately successful.
There is not enough focus on what truly drives positive behavior change, discretionary effort and engagement -- i.e., motivation.
Almost all the focus in clinical trials is on operational processes and procedures.
By knowing the intrinsic motivators of trial patients, and measuring their perception of the motivational alignment (or misalignment) within their clinical trial experience, CROs can assure they address what matters most to every trial participant.
The MotiveRx Assessment is tailored to the patient trial world and is backed by decades of academic and practical research. The insights are predictive of engagement, retention and overall patient satisfaction.
To understand how our Assessment creates data that can truly empower change, visit our solutions pages to see more.
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